Traditional Marketing – An Introduction to Offline Marketing – Part 1

The Art of Marketing as a whole

Marketing is the process of establishing which products or services that might attract certain customers, and then determining what strategy to use to promote them. This mutual procedure is intended to create value for customers and build strong customer relationships in order to obtain trust and recognition within a business. The main purpose of marketing is “to attract” a target audience or specific individuals who are interested and want your product or service that you offer. That then leads to the primary goal of any business which is to ultimately make sales, or in other words, “to sell”.

While referencing to customers, it can be said that they are the main focus of marketing activities. It is pertinent to ALWAYS do these three key things:

  1. Identify the customer
  2. Maintain the customer
  3. Satisfy the customer

With these key factors in mind and the impact that advertising has on the potential success or failure of a business, it is correct to say that marketing in general is one of the most vital pieces of the business world.

Traditional Marketing

Traditional marketing is also referred to as “offline marketing”. The term traditional simply means the “passing on” of something, such as beliefs, customs, or practices. So when you think of traditional marketing, you should comprehend that it consists of techniques and strategies that have been used for a very long time. In addition, you can think of its relative term, “offline marketing”, as any method or means of promotion that does NOT include the internet.

Traditional marketing mainly focuses on the company and the product, as where online marketing centers on the customer and their interests. So basically, you would use traditional marketing to expand your business and strive to distribute your product through the three main geographical levels (local, regional, national) and ultimately worldwide. There would apparently be less focus on the actual customer and their needs although some might disagree with this logic.

The Four Ps

The four Ps, also known as the “marketing mix”, was developed by Jerome McCarthy after the term became widespread in the early 1960s. The four Ps are the four essential ingredients of marketing. They incorporate the following:

1. Product – All businesses revolve around a product or service. You must first develop a unique and quality product or service that you intend to sell. Here are other aspects:

  • Brand name
  • Purpose
  • Style
  • Safety
  • Packaging
  • Support
  • Warranty

2. Price – Second, you should investigate the price value of your competition (if any), and then determine the cost of your own product or service that’s both affordable and will earn you revenue. Other things to consider are:

  • Discounts
  • Types of payments
  • Seasonal pricing

3. Place – Third, you have to decide how you will distribute your product to the customers or where you will offer your service. More decisions to be made include:

  • Market coverage
  • Inventory management
  • Warehousing
  • Distribution centers
  • Order processing
  • Transportation

4. Promotion – Lastly, the marketing and campaign portion comes into play. You must determine who you will market to and what advertising methods and strategies you will use to acquire potential prospects. This is the most important piece of the marketing mix and can make or beak a business. Additional things to take into account are: 

  • Workforce
  • Publicity
  • Marketing budget

All four elements of the marketing mix must be completed and well thought out before you can think about starting any campaign for your product or service.

Is traditional marketing beginning to slowly disappear?

Traditional marketing is becoming a lost element in the business world. Many people are now marketing their businesses online as the number of internet users grow substantially every year. To give you a quick insight, there are currently over 1 billion people who use the internet today. I mean how can the offline market even compete with that? But just because a new revolution has arisen doesn’t mean the old ways are no longer effective. Traditional marketing can still produce plenty of customers and lead to major profits if it is used correctly. So don’t think that you should just market your business only on the internet. The idea is to incorporate both online and traditional methods to see maximum results.

Things to remember

The crucial points to keep in mind is that in order to achieve success in the business world, you must always do the key three factors of identifying, maintaining, and satisfying the customer and you have to constantly fulfill the four Ps of the marketing mix. The more often and the more effective you complete these two tasks, the higher amount of profits you will see yourself earning in your business.

About the Author

Disadvantages to Cruise Ship Travel

Cruise ship travel is not for everybody. Although many enjoy cruises, some travelers prefer other types of vacations. Before going on a cruise, take time to consider whether or not this is the best method of travel for you. Be sure to research information about the specific companies you are considering as well as read reviews from other customers. Also consider talking to those you know who have traveled on cruises before and see if it sounds like something you would enjoy. It is important to get more information than just a recommendation from someone. What one person finds fun, you may not, so it is important to find out why a person did or did not enjoy a cruise ship experience.

Some do not enjoy cruises simply because of the nature of traveling on a boat. Those who are prone to motion sickness may not enjoy being on a boat because of the high likelihood of experiencing sea sickness. Severity differs for everybody, and sea sickness usually is not serious, but it can still be an unpleasant experience and can ruin a vacation. Consider whether or not this is something that concerns you. Medications and wrist bands help some who suffer from sea sickness, but they are not effective for everyone. For some people, sea sickness runs its course relatively quickly, but only you can decide whether or not this is a possibility you are willing to face.

Others are afraid to cruise because of the possibility of the boat sinking. Only you can decide whether or not you are a person who worries about this possibility. It may help to do some research. Any type of travel has inherent risks, of course. Some are terrified of airplane travel but sill travel on cruises. Others travel frequently on airplanes but would not consider going on a cruise. It is true that being on a boat is a different kind of experience than any other form of travel. Some are not so worried about the boat sinking but are afraid of being out in open water, unable to see the shoreline. Only you can decide whether or not being on the ocean bothers you.

Perhaps the most common fear of cruises in the last decade has been based on the media coverage of viral outbreaks on cruise ships. In the last couple years, this problem has improved, but most travelers are familiar with outbreaks of viruses such as the Norwalk virus. These viruses run rampant on cruise ships because of the large number of people in close proximity to one another for extended periods of time. Although general precautions can certainly decrease a persons’ chances of catching a virus on a cruise ship, it is true that illnesses are more difficult to avoid on a boat.

Along with viruses, crime on cruise ships has also been widely publicized. It is important to research each cruise line and get accurate statistics. Also, read reviews and information to learn how incidents are handled, and make sure you understand the level of security that will be present on the ship. Fortunately, most crime committed on cruise ships is property crime rather than violent crime, and this is relatively common with any type of travel.

The Most Important Things to Know Before Potty Training Boys

Is potty training boys harder than potty training girls?

Some say "Yes", I say "No, not really."

I only add the "not really" part because potty training boys properly requires a bit more preparation only because parents have to make a few more decisions before beginning (which I'll discuss below). But the basic approach is exactly the same for potty training boys and girls.

So, in spite of what you may have heard, the following "myths" are not true:

1. Boys are more stubborn and less motivated than girls, and therefore harder to potty train.
2. Potty training boys is a lot longer process than potty training girls.
3. Boys are less motivated and therefore less cooperative during potty training.
4. Boys can not be potty trained until they're three.

If you believe any of the above statements, the first thing you should do is erase them from your memory bank, because they're simply a bunch of hooey, and if you buy into any of them, you're doing your son and your Wallet a big disservice.

Therefore, let me set the record straight. If your son is a normal, healthy toddler he should be ready for potty training at about 18 months (average) although some boys are ready earlier or later – anywhere from 12 to 27 months.

Boys who are ready for potty training will often begin to imitate their fathers or brothers (it's as though they realize the differences in genders) and may even start to stand at the toilet like them (even if they have no idea what to do once there !). And once the potty training process begins, they may also ask to use the toilet like them. If so, go for it!
If your child wants to be like daddy or like his older brother and believers, by all means, then let him stand! Power struggles are big no-nos in the potty training world …

So, what is the biggest difference between potty training boys and potty training girls? In my opinion, the only significant variance between the two is that parents need to decide ahead of time if they'll train their sons to urinate standing up or sitting down, so they'll know what kind of equipment they'll need.

My advise? Teach boys to urinate and have bowel movements sitting down. Period. (By the way, The American Academy of Pediatrics supports this advice).

Here's why:

1. You'll need less equipment. You can begin training using a potty chair only – no need for stools, urinals, and the like.

2. They'll learn "potty basics" faster. Remember, your son is learning a brand new skill – one that requires his – and yours – complete concentration and cooperation. So, why complicate the process by introducing too many things at once? Once your son has learned to use the potty, the big learning curve is over and it's reliably easy to teach them to urinate standing up, when the time is right.

3. Potty chairs are much "friendlier" when children are sitting. Consider this … potty chairs are low to the ground (purposefully, so toddlers can get on and off them easily), less "weak," and have much smaller openings than traditional toilets. Therefore, when children pee standing up, there's likely to be a good deal of splashing. The alternative is a urinal for peeing, and a potty chair or toilet for poop; A toilet for both; Egypt a potty chair for both. If you choose to use a toilet, you'll need to make sure you have a step stool (so your son can get on and off the processed by himself) and should consider purchasing a seat reducer (or else there's a better than even chance That your son may be frightened by the large opening – a very common fear).

4. You'll have less mess. Just put, potty training boys standing up is just plain messy, because little boys are notoriously bad aims – even with the best of intentions – so you can expect lots of dribbling down the potty chair, on the seat, and yes, all over the Floors and walls. It just comes with the territory.

5. Potty chairs are more flexible. One of the very best things about potty chairs is their portability. That's right … you can load them up and bring them with you, and your son can pee pee or poop on the fly (no pun intended:>). Trust me, this will come in very, very handy during your potty training journey. For whatever reason, you'll find that your child suddenly has to pee (and I mean, "really, really bad.") At the most inopportune times and your portable potty chair will be a Godsend. Yes, little boys can urinate in a potty chair standing up, but you'll need to bring lots of wipes with you!

Please also keep in mind that regardless of whether you're potty training boys or girls, consistency is king (in fact this is one of the core principles of our potty training system)! So, please see to it that whichever method you use, it's reinforced by all of the other adults who come in regular contact with your son.

This is especially true if your son is enrolled in pre-school, day care or has a nanny or babysitter. In fact, some organizations have very specific rules regarding potty training – especially as it relates to potty training boys. Therefore, it's a good idea to check with your childcare providers beforehand, so you're all on the same page.

Once again, I hope my advice on potty training boys has been helpful and you'll take the time to check out my other potty training articles!

Employment Law, Part I

Just how serious is employment law to the small businessperson? Very serious and let me tell you a true story; A horror story, which will make you think about just how serious these issues can be. In San Antonio TX one of our wash trucks was driving down the road and a border Patrol Officer passed them. We run a company which does onsite washing; Http://www.CarwashGuys.com . Down the road they dropped over two trucks and were handcuffing Mexican illegal aliens from those company's work trucks. Our crew drve by on their way to work. They had just left the shop and had on board two workers who worked for Labor Ready Co, for a year and a half previously and were still employed from them from time to time. We had gotten extra workers and filled our service truck with workers who were temporaries to work for us since they needed extra help with the full schedule that day.

The border patrol officer was then done with the other companies' trucks and saw we had Hispanic labor in the back and folded over our truck after chasing it down the highway. Turns out Labor Ready had hired the illegals because theyave fake identification to them; I question the Labor Ready procedures. Labor Ready charges us $ 11.95 per hour for workers they pay $ 5.40 per hour. That is fine with us on those super busy days. So it's a deal and saves us from background checks for jobs that are not too serious like rinsing car lots. Well we found out that 4 of the five workers we had gotten from Labor Ready did not have green cards or US Identification of any type, so they cuffed them right on the highway and took them in. Good, we do not hire illegals anyway. But think about it we hired labor from a reputable nationwide company, a franchise called Labor Ready. They take care of all this stuff and charge us up the gazooo for the workers.

We know they are overcharging but for temporary extra labor for one day it is worth it. They told us there are certain questions that can not ask them when hiring, such as are you a US Citizen or where were you born or things like that. I can not believe we have laws in the banking industry called "Know your customer laws" yet in employment we have no "Know your employee laws". We have an unspoken do not ask the employee anything except when you can start and explain the type of work. We have laws in banking so we catch money launderers and those who are working hard to not pay taxes they owe.

So it is okay for the government to enforce those laws through private enterprise, but it is not okay for employers to ask questions to protect homeland security and save themselves from embarrassment. Of course in this case it is not a crime to hire someone who has given you false information, and we can not collect damages from a company who followed the employment laws? So what the hell do we do here? We want to help enforce the law as well, so do all true Americans. But we have so many laws in place that keep us from helping the situation.

Incidentally the workers who were handcuffed called us at 7 am morning two-days later and are ready to work and asked what time to meet. They were picked up at 9 am hand cuffed and stamped and exported that day. They were back in one day ready to work within 2 days. Some border patrol we have, what a complete joke; Protecting America, me ass? Why not implant a homing devise in these illegals and track them by satellite and find out the leaks in the system and plug them; Homeland Security or Homey Land of opportunity. You step up border patrol and catch these people and document on a board the number of deportees, yet they come the day back into the country. This is a true story you can call me for more information.

We have half a notice to go to the border patrol and give them free truck wash every morning and ask them to run the workers records and remove them from the crew. Sometimes the yellow truck will be known for not hiring illegals. A few weeks of that and every one who comes to work for us from Ready Labor will know it. Is this what we have to do to plug the system? Can not the border patrol guys figure it out; Then we will? If you can not enforce our borders then open them. But do not lie to the small businesses of America that somehow we are protected at our borders. We are not. This is a sham. Did not the Jordan Commission spend years putting together a plan only to have it never implemented? Why did we waste or breath? This is pure politics, not reality; Another of Smoot's points in his book "The Business Side of Government." One of the workers asked to work for us again and he wanted to borrow the twenty dollars he spent for the bus ride from Laredo to San Antonio. Even the illegals think this is a joke. We told him he could not work for us anymore. He did not understand why, because other businesses would have I guess that is why he was dumfounded when we told him to get lost. We called the border Patrol and they said they could not pick him up unless we knew for sure he was illegal. We said well you picked him up yesterday is he suddenly legal now? Can you prove it? No, all we can prove is your system does not work and that Labor Ready is doing an injustice to its customers, stocksholders and this country by not enforcing the laws of our land; The same laws, which have provided economic wealth to them over the years. Are they doing this all over the country? Yes.

The manager of Labor Ready said they did not like the laws either, but they needed to make a living and the companies need workers. So does this mean that Labor Ready who has offices all over Texas never disclosed this to their stockholders or customers? Yes it does, which is a gray area at least and a violation of disclosure law at best. The truth here is that no one cares. We make rules to appease the masses who vote for these things and tell the people we are saving them from terrorists. What about terrorists who are dark skinned and speak Spanish? What if a Middle Eastern spoke Spanish and was a terrorist and told the others he snuck over the border with he was from Argentina, they would not know either. And the business owner would hire them through a temp agency, who was making money off the business owner pointing to employment laws and said, well they had fake paperwork not my fault. Maybe it is not the border patrol's fault but shunning responsibility does not save us from the next attack.

Either we are worried about the next attack or we are not. I want someone to call me from the INS or Border Patrol to discuss this and I want a satisfactory answer or we will take this true story and document it and send it to the media one day before we send it to all the Congressmen and Senators. If we are not worried about terrorists then tell us. If we are, then fix the leaks. Why does it take 10 years to fix problems, when international terrorist groups only wait 3-5 years between acts? Good question worth answering and with all the BS and rhetoric we are seeing opposition from the Hispanic Chambers of Commerce and Hispanic Politicians. With 65% of the population of San Antonio Hispanic who do not want these laws at all, then extend the Mexican Border to include San Antonio TX as a free zone. Why not make it all of Texas and we can then defend the borders of Texas, which can be a free zone with Mexico.

If you are just going to give it lip service and not fix the leaks of illegals then open the borders and forget it. This is pathetic. We know how to enforce the barriers and we give out fines to businesses who do not complain, yet allow free entry by anyone who can walk. I am surprised we have not made ADA mandated border crossings for those in wheel chairs or are asthmatically challenged. Put in 1 foot per 1 inch inclines over the Rio Grande for those in wheel chairs and then nice sidewalks all the way to Washington DC so they can have a baby and run for Congress or become a radical speech writer and proponent of mass demonstrations and guns . You think I am kidding do not you. I am serious all this is so fake and such a ridiculous waste of breath and tax payers money.

End of Employment Law, Part I